Trying to duplicate the success of blockbuster Web sites like Club Penguin and Webkinz, children’s entertainment companies are greatly accelerating efforts to build virtual worlds for children. Media conglomerates in particular think these sites — part online role-playing game and part social scene — can deliver quick growth, help keep movie franchises alive and instill brand loyalty in a generation of new customers.
Professor Lewin’s videotaped physics lectures, free online on the OpenCourseWare of the Massachusetts Institute of Technology, have won him devotees across the country and beyond who stuff his e-mail in-box with praise.
CAMBRIDGE, Mass. — Walter H. G. Lewin, 71, a physics professor, has long had a cult following at M.I.T. And he has now emerged as an international Internet guru, thanks to the global classroom the institute created to spread knowledge through cyberspace.
Ypulse: Covering media and marketing for the next generation. Ypulse is a media platform for youth media and marketing professionals. Ypulse publishes a blog, a newsletter, and produces several conferences each year. Ypulse.com reaches a highly influential audience of agency, brand and media executives as well as social marketers trying to reach youth.
T IS a typical example of the colonisation of a new frontier. A few intrepid explorers stake out some new, unexplored territory. Before long the first settlers move in and start to look for ways to make a quick buck. Their success attracts more settlers, and an unruly bonanza ensues; finally the policemen, lawyers and tax collectors show up. But the territory in question is not a new continent: it is the realm of cyberspace, where two developments suggest that virtual worlds are coming of age. The first is the emergence of commercial uses for virtual environments; the second is the advent of litigation and regulation.
The poor schoolmarm or master, required to provide a certain amount
of value for your child’s entertainment dollar, now must compete with
texting, instant-messaging, Facebook, eBay, YouTube,
Addictinggames.com and other poxes on pedagogy.
Strategy Tutor is a web-based tool designed to support students and
teachers doing reading and research on the internet.
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Trying to duplicate the success of blockbuster Web sites like Club Penguin and Webkinz, children’s entertainment companies are greatly accelerating efforts to build virtual worlds for children. Media conglomerates in particular think these sites — part online role-playing game and part social scene — can deliver quick growth, help keep movie franchises alive and instill brand loyalty in a generation of new customers.
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CAMBRIDGE, Mass. — Walter H. G. Lewin, 71, a physics professor, has long had a cult following at M.I.T. And he has now emerged as an international Internet guru, thanks to the global classroom the institute created to spread knowledge through cyberspace.
Ypulse: Covering media and marketing for the next generation. Ypulse is a media platform for youth media and marketing professionals. Ypulse publishes a blog, a newsletter, and produces several conferences each year. Ypulse.com reaches a highly influential audience of agency, brand and media executives as well as social marketers trying to reach youth.
The poor schoolmarm or master, required to provide a certain amount of value for your child’s entertainment dollar, now must compete with texting, instant-messaging, Facebook, eBay, YouTube, Addictinggames.com and other poxes on pedagogy.
Strategy Tutor is a web-based tool designed to support students and teachers doing reading and research on the internet.
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